Overview
From CSM Sport & Entertainment
The MAKERS Conference is a global leadership event that brings together more than 600 of the most powerful names in business, entertainment, tech and finance, virtually and in-person, to explore ways to accelerate women’s equality. We streamed this three-day experience live on Yahoo, providing inspiration that moves people to action via provocative conversations, compelling storytelling and onstage pledges to advance change.
Results:
600+ attendees
7 sessions, 44 segments, 69 speakers
11 hours of live content
36.3M video views overall, 25.5M from social
30 media attendees & 150+ stories published
Live stream on Yahoo
Partnership support from Verizon, P&G, PwC, Facebook and Lululemon
Coverage included NYT, Glamour, Bloomberg, Entrepreneur, CNN, The Athletic and more
Ecosystem coverage on site from Yahoo Finance, Yahoo Sports, Yahoo Lifestyle, In the Know and RYOT Studio